An established concept store line with over 20 stores in Bosnia and Herzegovina was in need of a creative direction. We redefined what their brand’s mission statement was and barked together on an incredible journey.

In Retro we recognized a freedom to dress however you want, and so we crafted a campaign called “Be Yourself” where we pushed individuals to reject all imposed fashion rules and be bold, bebrave, be quirky, be confident, “be yourself”.

We also developed a new, state of the art, webshop platform that enhances the buyer’s user experience, while making the seller’s job easier.

We followed the new platform launch with an influencer marketing campaign where we got in touch with regional influencers that hand picked their own outfits from the new shop and conducted a detailed review in form of a blog.