In the world of marketing and branding, uniqueness and distinction becomes a complex task. The main question is how to ensure that the brand remains engraved in the memory of consumers? The answer lies in the creation of a visual identity that is recognizable and used with continuity, thus becoming a synonym for that brand.

The VIPstaple team recognized the importance of simplicity and consistency when creating the visual identity of the Retro brand. At the center of our strategy lies one simple but powerful element – ​​the rushing circle, which has become a sign of recognition and a synonym for the quality and style that this multibrand concept store offers.

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Why the yellow circle?

The circle itself carries important symbolism. It represents wholeness, perfection and unity, and at the same time eternity and continuity, which actually describes the Retro brand itself. The color yellow, on the other hand, carries charisma and confidence, as well as optimism and happiness, which perfectly complements the shape of the circle, and also creates a visual identity that is positive, noticeable and easy to remember.

By constantly working on the visual identity and presence of the Retro brand, there was an increase in traffic and purchases on the website. With 65 thousand monthly visitors, of which 80% are new users, Retro has established itself as one of the leaders in this industry. At the same time, we saw a 103% increase in sales through the online store.

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Visual identity is key!

A brand is actually a story, which is best when told consistently. By introducing the yellow circle in all visuals of the brand, we created continuity that created recognition and emotions among consumers. From now on, when consumers see a yellow circle, they automatically associate it with the brand itself, its values ​​and quality. This simple but effective approach actually ensured that the brand became recognizable at every step, be it on social networks, billboards or advertising.

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The muscles of visual strategy

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The strategy is consistency and adaptability, in addition to aesthetics. The functionality of the circuit itself is what makes it simple and possible to adapt to different media. However, due to a good strategy, the yellow circle got new synonyms, a new meaning and the emotion itself. In addition, the very strategy of making this same strong circle flexible in creative interpretations, without losing its basis, leads to a well-defined strategy.

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CONCLUSION: The story of a circle

The story of one circle itself is the story of the branding of the Retro Concept store, which tells about the power of simplicity, consistency and usefulness of creating a visual identity with a single, seemingly ordinary yellow circle. In a world where messages are too easily lost, our yellow circle has become the point that gathers all aspects of the brand into one recognizable and coherent whole.

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It is no longer just a shape, but a symbol of the story, identity and values ​​that the brand carries. As such, he continues and leads the Retro brand through new challenges in the future, leaving a not-so-easily erasable mark in the world of visual communication, and that was the goal of the VIP team.